Taking a Look Back at My Marketing of Late. . .

A look back to my previous blog will show you an ambitious three-part marketing plan that I intend to implement as soon as the new copyghost.com website is up and running.  I also committed myself to a pretty aggressive creative schedule to the whole thing up and running by the end of September.

I’ll admit I’m a bit behind schedule, but not nearly as much as I would have been if I hadn’t set the goal out there for the world to see.

The plan consisted of both active and passive marketing elements, both online and offline. 

To date, I have completed my “Canvassing Folder”, which will be used for one-on-one contact with business leaders in my local area.  I have also completed over a dozen short articles that I will eventually be submitting to online databases for inclusion in e-zines, with links back to my new site.  I have a total of 30 article ideas planned out at this point, and hope to have them all written by the end of October.

Left to do are my direct mail campaigns (three different campaigns which will run simultaneously to different local markets) and my online SEO and pay-per-click  campaigns, which depend completely on my new site going up.

I will be working on the direct mail pieces in daily spurts throughout this month and hope to have the site up and be ready to start mailing them by the end of the month.

Why I’m Giving Up on MySpace

Being a nube on the Web 2.0 bandwagon, I jumped into MySpace thinking to myself, “Look at all these people constantly spending time on MySpace, reading and commenting on blogs, sending messages, talking, talking, talking… here’s an opportunity!  Here’s an audience and a potential client base to bounce ideas and potential assignments off of!”

Well, frankly, it’s not.

As far as I can tell, it’s a bunch of teenagers virtually groping eachother and a bunch of spam-happy biz-opp pushers who couldn’t tell quality writing if they choked on it.

 I consider it a waste of time for any legitimate business people who may have thought the way I did before my three month experiment started.

I am posting this on my MySpace blog for any one of the 20 “friends” I picked up along the way to take a look at, and I want to extend my apologies to any of them who may be perfectly pleasant people with quality reasons to spend time on MySpace, as I’m not trying to lump them in with the crud.  But, the fact is, no one of benefit has ever contacted me on MySpace. 

Just the crud.

By the way, as a “fair warning” for any considering opening a MySpace account, if you get a friend request from “Chrissy” or “Stella” or “Cherrie” or any other single-female-name, don’t click on their links with children in the room.  They’re apparently looking to get REALLY friendly REALLY fast, and that doesn’t go well in my space.